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The rising popularity of natural ingredients in baby products drives growth spurt in market, Technavio says.
April 26, 2024
By: Lianna Albrizio
Associate Editor
The global organic baby shampoo market size is estimated to grow by $148.4 million from 2023-2027, per market research firm Technavio. The market is estimated to grow at a CAGR of 4.91% during the forecast period. Analysts attribute this growth spurt to consumer desire for natural and organic baby shampoos driven by anxiety from certain chemicals in regular baby shampoos, namely, sulfates and parabens. Natural shampoos – though costlier – are plant-derived and don't co...
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